Why does my company/organization/website need SEO?

Search engine optimisation is the art of getting your web site featuring on the major search engines, such as Google, MSN, AllThe Web and many others. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value (See keyword examples on our right menu bar). Experience has shown that search engine traffic plays an important role in whether an organisation succeeds or not on the web. Targeted visitors to a website can provide publicity, revenue, and advertising like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Techniques to getting a high position on search engines?

At it’s most basic Search Engine Optimisation relies on using a number of techniques and tricks to ensure your company appears as high as possible on search engine rankings for specific key phrases.

A number of these techniques are relatively well known (e.g. the use of invisible meta tags containing relevant keywords). None of these techniques can guarantee top listings, but by dedicating time and effort on building on these points it can help to achieve a high listing given time. In short Search Engine Optimisation is about constantly adapting your phrases and keywords to get the best possible results from your website.

On average from the time of optimising your website you would be looking at not seeing a result on the search engines for around 5/6 weeks to give the engine bots time to crawl your website.